On Halloween, I went to an event hosted in the Art and Science Gallery of the CNSI. Gareth Walsh, the artist, allowed us to enjoy his video before introducing the concepts and mindset behind it. Watching a video with performers singing only oooo's and laaaa's can be very confusing at first, but I was able to understand the meaning and intentions of the video after his presentation.
The video shows connections between art, business economics and technology. Mr.Welsh inspires us to look at business from a new perspective, the perspective of visual and performing art. Such combination makes business and technology much easier to understand for people who do not have knowledge in these area. The video also presents information about the market performance of that day for each company.
As Mr. Walsh has explained, CEO's of the 30 Dow Jones companies in the United States are invited to be the performers of the video show. Before recording the show, Mr. Walsh recorded the market price and changes to the stock value of the 30 companies in the Dow Jones Industrial Average. CEOs, who are invited to participated, were asked to sing one of the 7 tunes: do, re, mi, fa, (0), so, la, ti. The song reflects the stock trend and the price changes of the companies. There is a cutoff between "fa" and "so" as indicated in the preceding sentence. If the stock price drops, which means an increase below zero and with regards to the magnitude, they sing out a designated note. The tone of their sound can also indicate whether the stock prices of their respective companies have risen or dropped for that day. The code at the bottom of the screen is the market symbol for each company the CEO is representing as shown on the screen.
Gareth Walsh, the artist was really friendly to take a picture with me after his presentation. His inspiration for the art piece comes from listening to NPR everyday. He had no interest in the stock value of companies in the Dow Jones in the past; he just knew they were constantly changing. It was not until the year of 2008 when our economic downturn caused the stock market to drop significantly did it began to drew his attention. He said, "This was when the idea was born".
This was a guest invited by the artist to attend the event. He gave comments on the presentation after Mr. Welsh gave an explanation of the video. After the presentation, he gave his own understandings about the video from a new perspective. He believed, not only the sound of the music sang by the CEO's reflects the changes of the stock market, the facial expression of the CEO also suggests the company's own stock trend within the day. For example, when it drops significantly, at the day the video was recorded, the CEO's show a unhappy facial expression.
With all the people moving around, I finally got to take a picture of just me and the artwork.
By attending this event, I realized that art can also connect with our business world, aside from its connections with technology, math and etc.
1. Wall Street Tabloid: Murdoch/Dow Jones Teasing To End Today." Wired.com. Conde Nast Digital, 31 July 2007. Web. 14 Nov. 2013.
2. "Dow Jones' Journalists' Dilemma: Cool Business Demeanor Or Hot Tabloid News?"MediaPost Publications 06/18/2007. N.p., n.d. Web. 14 Nov. 2013.
3. "Dow Jones." Wikipedia. Wikimedia Foundation, 13 Nov. 2013. Web. 14 Nov. 2013.
4. "Dow Jones Industrial Average: INDEXDJX:.DJI Quotes & News - Google Finance."Dow Jones Industrial Average: INDEXDJX:.DJI Quotes & News - Google Finance. N.p., n.d. Web. 14 Nov. 2013.
5. Press, The Associated. "How the Dow Jones Industrial Average Did Wednesday." ABC News. ABC News Network, n.d. Web. 14 Nov. 2013.
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